Ford Explorer Sales Increase as Owners Upgrade from Smaller Models

Ford's Explorer has seen an 18 percent sales jump through May of this year, driven by owners of smaller models like the Escape and Edge upgrading to the larger SUV. S. 5 percent decline in sales of the Bronco Sport and a 12 percent drop in sales of the Maverick. Ford utility marketing manager Craig Patterson attributes the Explorer's success to its legacy and history, which are valued by Ford loyalists.

The entry-level Explorer Active 100A costs nearly $10,000 more than a base Escape, but private offers valued at up to $10,000 are being sent to some Escape owners to incentivize upgrades. The trade-in market is also shifting, with well-maintained vehicles potentially fetching thousands more in a market where dealers are eager to move inventory.

Ford sales data and industry trends indicate that knowing a vehicle's real value is crucial for owners considering an upgrade.