Volkswagen's U.S. Revival Could Ride on a New CEO and a Pickup Truck

S. market, and it may center on a pickup truck. A company source told Reuters that the automaker is looking to bring in a new CEO, Marco Schubert, and develop a truck that would go on sale before the end of the decade. As expected, the vehicle would be built locally to sidestep the so-called chicken tax, which places a heavy tariff on imported light trucks.

The report comes from a single unnamed source, so the plan is not yet confirmed by Volkswagen. If it moves forward, the pickup would mark a significant shift for the brand, which has struggled to gain traction in the American truck segment. S. would also help Volkswagen avoid the 25% tariff that applies to foreign-made pickups.

No further details were provided about the truck's size, platform, or powertrain options. The company has not issued an official statement on the matter.