Nissan Axes the Altima and Rogue Plug-In Hybrid: What’s Next for the Brand?

Nissan is officially putting the brakes on two familiar nameplates. The company has confirmed that the Altima sedan and the Rogue Plug-In Hybrid will be discontinued as part of a broader strategy to streamline its lineup. The announcement came from Nissan Americas Chief Product & Planning Officer Ponz Pandikuthira in an interview with Wards Auto, marking the end of an era for the Altima, which has been a staple for 34 years.

The Altima’s decline has been steep. Sales peaked at over 200,000 units annually in 2019, but last year only 92,809 were sold. 9% drop from the same period in 2025. Pandikuthira said the more “grown-up” Sentra will now carry Nissan’s sedan demand, and it’s easy to see why: Sentra sales hit 75,549 units through June, easily outpacing its bigger sibling.

The Rogue Plug-In Hybrid, a rebadged Mitsubishi Outlander PHEV, is also getting the axe. Pandikuthira explained it was a quick experiment to gauge hybrid demand, and it worked. The model will be replaced by the new Rogue e-Power, which promises better fuel economy at an attractive price point.

Despite the cuts, Nissan isn’t shrinking its ambitions. S. return is still under consideration. More significantly, the company is preparing a body-on-frame overhaul that will bring new versions of the Frontier and Xterra. There’s also potential for a three-row Nissan SUV, plus two- and three-row Infiniti models, all offered with both gas and hybrid powertrains.

For now, Nissan is betting that less is more, and that the Sentra and Rogue e-Power can fill the gaps left by the departing Altima and plug-in hybrid.