Mazda and Subaru Steal the Spotlight With Zero-Percent Financing This July

Toyota may be the king of reliability, but this summer Mazda and Subaru are winning the incentives war. 99% rates and $500 rebates in the dust. If you're shopping for a new car, these deals are worth a serious look, but you'll need to act before July 31.

Mazda is leading the charge with zero-percent financing for up to 72 months on plug-in hybrids like the CX-70 and CX-90, plus 90-day deferred payments. Gas-powered models including the Mazda3, CX-5, and CX-50 also qualify for 0% APR for 36 months. Subaru isn't far behind, offering 0% for 48 months on the Solterra and Trailseeker, and low rates on the Forester Hybrid and Crosstrek Hybrid.

Even the iconic Miata gets a tempting lease at $469 per month.

Why isn't Toyota matching these deals? Simple: they don't have to. S. this year and tight supply on hot models like the RAV4. Toyota can afford to keep incentives modest. 99% APR. That's not bad, but it's not the steal Mazda and Subaru are offering right now. If you've been waiting for a deal, July is your month, just make sure you pick the brand that fits your needs, not just the hottest offer.