Jeep Simplifies Its Three-Row SUV Lineup by Dropping the Wagoneer

Jeep recently made a bold move by discontinuing the standard Wagoneer, a model that had only been around since 2022. That leaves the Grand Wagoneer and the Grand Cherokee L to handle all three-row SUV duties on their own. To bridge the gap, Jeep slashed the Grand Wagoneer's base price by more than $20,000, dropping it from $84,945 to $63,995.

The result is a single nameplate now covering a staggering $60,000 price range, from entry-level family hauler to near-luxury flagship.

The Grand Cherokee L remains the affordable entry point, starting at $40,920 with seating for seven and a choice of a V6 or turbo four-cylinder engine. It rides on a unibody platform, giving it a car-like feel and a towing capacity of 6,200 pounds. In contrast, the Grand Wagoneer uses a body-on-frame design borrowed from the Ram 1500, seats up to eight, and can tow up to 10,000 pounds.

3-inch screen to the top-tier Summit Reserve with massaging seats, a 23-speaker McIntosh sound system, and 22-inch wheels.

By streamlining its lineup, Jeep aims to reduce buyer confusion while avoiding the risk of one model stealing sales from another. The Grand Wagoneer now competes with everything from the Ford Expedition to the Cadillac Escalade, all under one badge. It's a gamble that could either dilute the nameplate or give Jeep a cost-effective way to cover the full-size SUV market without multiple separate models.

Only time will tell if this experiment pays off.