Honda Prologue Gets the Axe: Automaker Exits U.S. Electric SUV Market

Honda is ending sales of its only electric vehicle in the United States, the Prologue SUV, after just two years on the market. The company confirmed to CarBuzz that production will wrap up at the close of the 2026 model year, marking a quiet exit from the American EV segment. The Prologue, which launched in 2024, was built on General Motors’ Ultium battery platform, a partnership that was supposed to jumpstart Honda’s electric future.

But with GM abandoning Ultium last year and federal EV incentives drying up, the Prologue never found its footing.

S. zero-emission vehicles. While the Prologue was the sixth-best-selling EV in America in its first full year, lagging behind Tesla’s Model Y and Model 3, it still represented Honda’s only real electric offering. The company has promised to continue supporting existing Prologue owners with service, parts, and warranty coverage through its dealer network.

But for new buyers, the clock is ticking.

Without the Prologue. S. lineup of zero-emission vehicles shrinks to just the CR-V e:FCEV, a hydrogen fuel-cell model sold exclusively in California. The company has shown off next-generation EV prototypes overseas but remains noncommittal about bringing them stateside. There is some good news for EV shoppers, though: rising gas prices have helped stabilize electric car sales, and California recently introduced instant rebates on new and used EVs, offering a slight discount for buyers willing to go electric elsewhere.