Honda Prologue Gets the Axe After Just Two Years on the Market

Honda is pulling the plug on its all-electric Prologue SUV at the end of the 2026 model year, the company confirmed after CarBuzz inquired about the vehicle’s future. 4, and several others. S. electric vehicle market faces headwinds from shifting federal policies and the end of federal tax credits for battery-electric vehicles.

The Prologue was built on General Motors’ Ultium platform as part of a now-fading partnership between the two automakers. GM also built the Acura ZDX under the same deal, which Honda discontinued last September. That collaboration has largely unraveled: GM has moved on from Ultium, and the two companies abandoned plans to co-develop affordable EVs three years ago.

Honda is now going its own way on next-generation fuel-cell technology. The Prologue’s exit creates a manufacturing puzzle for GM, which built the vehicle at its Ramos Arizpe plant in Mexico, a facility that also produces the Chevrolet Equinox EV and Cadillac Optiq.

Despite the tough market, the Prologue wasn’t a sales dud. Honda moved more than 33,000 units in 2024 and another 39,000 in 2025, making it one of the better-selling EVs for a time. But sales have cratered in the first half of this year, dropping to just 8,400 units, half of what they were a year earlier.

Tariffs of up to 25% on Mexican-made vehicles likely squeezed profits further. With the Prologue gone. , while continuing to sell other EVs in Japan, Europe, and China.