Ford Revives the Ranchero Name for a Budget-Friendly Electric Pickup

Ford is ready to take on the affordable electric pickup market, and it might just bring back a classic nameplate to do it. With the Slate Truck generating serious buzz, Ford plans to launch its own low-cost EV workhorse, likely called the Ranchero. Think of it as an electric sibling to the compact, gas-powered Maverick, built on Ford's new Universal EV platform.

The goal? Keep things simple and cheap, using fewer parts and a 400-volt system to hit a price that won't break the bank.

5 seconds and promises more passenger room than a Toyota RAV4. The company is calling this rollout a 'Model T moment,' so expectations are high. The Ranchero's main rival will be the sub-$30,000 Slate Truck, but Ford plans to one-up it with a few extras like a decent audio system and power windows.

S. yet.

For now, Ford is keeping specs on motor power, towing capacity, battery range, and interior features under wraps. But as more info surfaces, we'll be updating this story with all the details—from real-world MPGe to safety tech and warranty coverage. If the Ranchero delivers on its promise of an affordable, roomy electric truck, it could be a game-changer for drivers who want EV capability without the luxury price tag.