Five Years In: How the 2021 Jeep Gladiator Holds Its Value

When Jeep brought back the Gladiator for 2020, it was a big moment. The brand finally gave the Wrangler platform a proper pickup bed, keeping the removable doors, fold-down windshield, and soft or hard tops that off-roaders love, while adding a 7,650-pound tow rating. The hype was real, and the Gladiator quickly built a loyal following.

But sales cooled after a few years, and by 2023, dealers were offering steep discounts. Now, five years later, the depreciation numbers are in, and they tell a mixed story.

According to Kelley Blue Book, used 2021 Gladiators range from about $25,000 for a California Edition to $32,800 for a Rubicon. The top-tier High Altitude trim, which originally stickered at $53,015, has dropped nearly 46% to roughly $28,800. CarEdge, using a different method, pegs the five-year loss at $17,312 (37%) on an assumed selling price of $46,890, bringing the truck to about $29,578.

9%. 65%. A scan of CarGurus shows 4,836 2021 Gladiators listed nationwide with an average asking price of $31,912, close to those estimates.

Special editions like the 85th Anniversary trim, which cost about $48,295 new, don't fit neatly into standard pricing buckets, so their resale can vary. Compared to rivals, the Gladiator trails the Ford Ranger, which CarEdge says drops just 28% to $33,592 after five years, and the Toyota Tacoma, which loses only 22% to $34,806.

Even the Wrangler, its platform-mate, holds value better, losing about 29%. So while the Gladiator barely beats the segment average, it falls short against its closest competitors. That doesn't dictate what you'll pay, but it does show clear market trends.