Dodge Charger’s ‘Attitude Adjustment’ Is Literally Printed on the Window Sticker

The new Dodge Charger’s launch has been anything but smooth, but the design and marketing teams clearly knew what they were doing. Beyond the missing V8, the revived muscle car comes with a feature called Attitude Adjustment, and it’s actually listed on the window sticker.

During a test of the gas-powered 2026 Charger Scat Pack, which bricked itself three times, the reviewer found an app with that name while scrolling through the menus. The app turns out to be the branding for the car’s interior ambient lighting controls. It’s not a new concept, but the name sits somewhere between clever and awkward, depending on your taste.

The Attitude Adjustment Lighting is a real line item on the sticker, part of the test car’s $4,995 Customer Preferred Package 22B. 3-inch touchscreen.

This isn’t the first time Stellantis has used bold branding. Ram called the return of the Hemi V8 a “Symbol of Protest” and put that badge on the fender and sticker. The Durango SRT Hellcat shows a tiny human icon wearing a racing helmet on its climate screen. Even the original Challenger Hellcat almost wore a Supercharged badge before the Hellcat logo took over.

Stellantis clearly has a knack for creative spin aimed at its buyers.