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BMW Blog · July 2, 2026

BMW Posts Best Quarter Yet in 2026 as SUV Sales Lead the Charge

BMW Posts Best Quarter Yet in 2026 as SUV Sales Lead the Charge

S. during Q2 — a 13 percent jump over the same period last year. That marks the third straight quarter the German automaker has outpaced the broader American market. 2 percent to 55,084 units. 5 percent year-to-date.

Sebastian Mackensen, President and CEO of BMW of North America, credited the strong results to product mix, better vehicle availability, and the dealer network. “Our second-quarter results reflect the confidence customers continue to place in the BMW brand,” he said. On the electrified front, it’s a mixed story.

1 percent. BMW says that’s partly due to timing, as the current EV lineup ages and customers await the iX3 and i7, expected later this quarter. The all-new X5 unveiled this week fits the same strategy: betting on future products rather than current inventory.

MINI didn’t share in the rebound. 1 percent, and sits at 13,717 units through six months — a 6 percent drop year-to-date. BMW didn’t cite a specific cause for the decline. 4 percent for the year at 103,257 units.

Source: BMW Blog

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