Beckley Honda Dealership Gets a New Name and Ownership

A familiar name in Beckley's auto sales scene has officially changed. John Howerton Honda, a longtime fixture in the community, is now operating under a new banner: Victory Honda Beckley. The transition, reported by WOAY-TV, marks a fresh chapter for the dealership while it continues to serve local customers at the same location.

The rebranding comes as part of a broader ownership change, though the dealership's commitment to providing quality Honda vehicles and service remains unchanged. Longtime customers will still find the same models, parts, and service departments they've relied on for years, now under the Victory Automotive Group umbrella.

The shift is expected to bring new resources and operational support to the Beckley operation.

For those who have been visiting John Howerton Honda for routine maintenance or a new car purchase, the transition should be seamless. The staff, including familiar sales and service faces, are staying on board. Victory Honda Beckley will continue to offer new and pre-owned Honda vehicles, along with certified service and genuine Honda parts.

The dealership invites the community to stop by and see the updated signage and experience the same trusted service with a new name.