Audi. Mercedes. BMW Resale Value Showdown for 2026

When it comes to luxury car depreciation, the 2026 data from iSeeCars reveals a clear split between brands and models. 5% value retention after five years. 8%, while the BMW 3 Series tops its mainstream sedan rivals.
Mercedes-Benz takes second place overall, with its top five averaging around 64.7%. The AMG GT coupe leads at 66.7%, followed by the G-Class at 65.3%. BMW’s best five average roughly 62.4%, putting it third, with the M4 coupe at 64.5% and the 2 Series coupe at 63.6%.
The biggest losers are electric luxury vehicles. Every model in the bottom five for all three brands is electrified. The BMW i7 retains just 26.4% of its value after five years, the worst in the comparison. Audi’s bottom five average about 29.2%, while Mercedes’ bottom five do slightly better at 34.4%.
7%. 9%. The takeaway: enthusiast coupes hold value best, while pricey electric models face the steepest five-year depreciation.
Source: BMW Blog
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